About
About Hreflanova
Hreflanova is a publication, independent of operators and affiliates, on international SEO for licensed casino and sportsbook markets. It explains hreflang, URL structures, localization and market launch checks, one market at a time.
What we publish
Method guides for SEO, localization and compliance teams at licensed operators and the agencies that work with them. The guides cover hreflang, international URL structures, multilingual sitemaps, migrations, translation QA, regional search intent and the content rules of each market. The workbench lets readers check hreflang syntax in their own browser.
Who writes it
Guides are written and edited by the Hreflanova Editorial Desk. We use AI tools to help find sources and prepare drafts; every fact, quotation and date is checked against its original source before publication, as our editorial policy explains. Our methodology describes how markets are chosen and what counts as evidence.
Markets
We cover the United Kingdom, Germany, Spain and Canada. Each is covered under its own rules, and only where a licensing route exists that we can source.
What we do not do
- We are not a law firm, an operator, an affiliate or a rank-tracking service.
- We do not review or rank gambling operators, publish offers, or link to gambling sites for commercial reasons.
- We do not publish rankings, traffic estimates, search volumes or invented studies.
- Our workbench does not fetch or crawl any website.
Ownership and contact
The owner of Hreflanova has commercial interests in iGaming marketing services; see the disclosure. To reach the editors, use the contact page or write to hello@hreflanova.online.