International iGaming SEO researchHreflang, localization and market launch guides

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Reference

Glossary

Short definitions of the codes, files, tools and legal names used across the guides. Each term links to the guide where it matters most.

Accept-Language
An HTTP request header in which a browser lists preferred languages. Google says Googlebot sends requests without it, so pages that choose a language from this header show Googlebot the default version. See switching and redirects.
BCP 47
The IETF standard for language tags (RFC 5646 with RFC 4647). It allows more forms than Google's hreflang supports, such as three-letter languages and numeric regions like 419.
Canonical URL
The URL a site names, with rel="canonical", as the preferred version of a page. With hreflang, Google asks that each version's canonical be in the same language. See the audit checklist.
ccTLD
A country-code top-level domain such as .de or .es. Google lists it as a geotargeting signal. Spain requires licensed gambling operators to use a .es website.
Change of Address tool
A Search Console tool that tells Google a site moved to a new domain. It works only on domain-level properties, and forwarding runs for 180 days. See cross-border migration.
DGOJ
Dirección General de Ordenación del Juego, Spain's regulator for the state-level gambling market. Its operator search lists licensees and their domains.
GGL whitelist
The official list of permitted gambling operators and websites in Germany, published by the Gemeinsame Glücksspielbehörde der Länder under § 9(8) GlüStV 2021.
GlüStV 2021
Germany's State Treaty on Gambling, in force since July 1, 2021. It sets rules for virtual slots (§ 22a), online table games (§ 22c) and the cross-operator deposit limit (§ 6c).
hreflang
An annotation that tells search engines which language, and optionally which country, a page version is for, and which other URLs are its alternates. It can be set in HTML link tags, HTTP headers or XML sitemaps.
Hreflang cluster
The group of URLs that list each other as alternates. Google prefers URLs inside such clusters when choosing canonicals.
iGaming Ontario
An Ontario provincial agency, formerly a subsidiary of the AGCO, that contracts with private operators in Ontario's regulated market and keeps the directory of registered operators and their sites.
ISO 3166-1 Alpha 2
The two-letter country code list (GB, DE, ES, CA). Google supports only these region codes in hreflang.
ISO 639-1
The two-letter language code list (en, de, es, fr). Google supports only these language codes in hreflang.
Juego más seguro
The name Spanish law (RD 176/2023, art. 9.1) gives to the safer gambling access point licensed operators must provide on their sites.
Locale-adaptive page
A page that changes its content by the visitor's location or language settings on the same URL. Google warns it might not find and crawl all variations of such pages.
LUGAS
The German cross-operator limit file used to enforce the EUR 1,000 monthly deposit limit under § 6c GlüStV 2021.
OQLF
Office québécois de la langue française, the body that applies Québec's Charter of the French language, including its rules for business websites.
The reciprocal annotation: if page X lists page Y, page Y must list page X. Google ignores tags that are not confirmed both ways.
RGIAJ
Registro General de Interdicciones de Acceso al Juego, Spain's register of people barred from gambling, voluntarily or by court order.
Subdirectory
A folder on one host used for a market or language, such as example.com/de-de/. Google lists low maintenance as a benefit.
x-default
The reserved hreflang value for the page to show when no other language or region matches the visitor. Google says it was designed for language selector pages.
The sitemap element that carries hreflang annotations. It requires the xhtml namespace on the urlset. See multilingual sitemaps.

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